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FOR SCREEN OWNERS

Monetize Retail Screens

Mall screens are the highest-CPM DOOH inventory in most cities — but the most expensive operator problem is fill rate. A premium atrium LED that runs at 40% fill is leaving more revenue on the table than 10 average screens at 90%.

5+ · Sample venues
5 · Screen formats

Malls and large-format retail are the most-developed DOOH category in India and MEA — high footfall, dwell time measured in hours, and audiences in active purchase mode. Screens range from atrium LED walls to in-store endcap displays.

Retail sites

Where the inventory lives

DigiAds runs on the screens you already operate across these retail venues.

Sample venues

Where DigiAds runs

  • Multi-brand malls (Phoenix, Inorbit, DLF, VR, Lulu)
  • Standalone large-format retail (Lifestyle, Croma, Reliance Trends, IKEA)
  • Department stores
  • Outlet centers
  • Premium high-street retail clusters
Screen formats

What's supported

  • Atrium and concourse LED video walls
  • Anchor-tenant promotional displays
  • Endcap and aisle screens
  • Window-facing digital posters
  • Mall-directory wayfinding screens
Hardware fit

No CapEx required

DigiAds runs natively on LG webOS, Samsung Tizen, Android SoC, Fire TV, BrightSign, Raspberry Pi, and LED controllers from Novastar, Colorlight, Huidu, Linsn, and RGBlink — the hardware you already have.

Monetization angles

How retail operators earn on DigiAds

A premium atrium LED that runs at 40% fill is leaving more revenue on the table than 10 average screens at 90%.

  • Sell atrium LED slots to FMCG, automotive, and luxury campaigns

  • Offer category-exclusive aisle screens to anchor tenants and their suppliers

  • Bundle pre-show slots at the food court / cinema concourse

  • Sponsorship blocks for events (sale weekends, festive launches)

  • Use yield management to auto-discount last-minute unsold slots without manual rate negotiation

Common questions from retail operators

Will random ads conflict with anchor-tenant agreements?

Approval workflows let you blacklist competitors of your tenants automatically.

What happens to fill rate during weekday lulls?

DigiAds surfaces low-fill windows so you can tier rates dynamically.

Can I keep premium hours for direct deals?

Yes; the platform supports a reserved-inventory tier.

Ready to monetize retail screens?

Sign up for Billboard Manager. List inventory, set rates, accept bookings — GST-compliant invoicing from day one.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

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For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.

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