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Roadside Digital Billboards · Billboard Manager

Roadside digital billboards have transformed Indian and MEA outdoor advertising over the past five years — but the operations side has barely caught up. Most network operators still manage content via USB sticks, sell ad slots over WhatsApp, and reconcile fill rates in Excel. DigiAds gives a roadside-billboard network the same operational stack the indoor DOOH world has had for a decade.

5 · Sample scenarios
6 · Capabilities
In the wild

Where this shows up

Concrete scenarios where operators are running roadside digital billboards on DigiAds today.

  • A 50-billboard highway network rolling out a national-brand campaign in one click

  • A city-wide hoarding network selling by daypart instead of monthly contracts

  • A toll-plaza adjacent operator running short-form ads to captured-traffic audiences

  • An airport-approach corridor operator selling sponsorship to airline and travel brands

  • A festival-season operator yield-managing rates against demand peaks

Capabilities

What DigiAds gives you

Geo-zoned content delivery (per highway corridor, per city zone)

Daypart pricing and dynamic yield management

Hourly impression reporting

Conflict-free scheduling across overlapping campaigns

GST-compliant invoicing per advertiser per billboard

Self-serve marketplace listing for incoming national-brand demand

Industry fit

Pairs well with

Roadside Digital Billboards is the workflow most operators in these industries reach for first.

Petrol Stations

Monetize petrol stations screens

Operate petrol-station or fuel-forecourt screens? Monetize forecourt and pump-island DOOH on DigiAds — frequency commuter audience, automated billing.

5 angles Explore →
Transit

Monetize transit screens

Operate transit or airport screens? List inventory on DigiAds and access national, regional, and global advertisers buying programmatic transit DOOH.

5 angles Explore →

Common questions

What hardware does roadside digital billboards require on DigiAds?

Whatever you already have. DigiAds runs natively on LG webOS, Samsung Tizen, Android SoC, Fire TV, BrightSign, Raspberry Pi, and the major LED controllers (Novastar, Colorlight, Huidu, Linsn, RGBlink). No media players. No new CapEx.

How long does setup take?

First screen: under 5 minutes. Sign up, install the DigiAds app, enter a 6-digit pairing code on your dashboard, the screen is live. A 100-screen rollout is typically a single afternoon.

Can I keep existing content workflows?

Yes — DigiAds doesn't force a new content production process. Upload existing creative, schedule it, and if you want to layer in ad revenue between your own content, that's a separate toggle.

Ship roadside digital billboards in an afternoon

Sign up for Billboard Manager free. Install on one screen, see how it behaves, scale from there.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

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For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.

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