FOR BRANDS & AGENCIES

Programmatic DOOH Buying · Brand Dashboard

Programmatic DOOH in India and MEA still mostly means routing a buy through an agency desk, into a DSP, against an SSP's inventory pool. DigiAds collapses that chain — you can target the same way (audience, location, daypart, weather, footfall) but transact directly on the marketplace, with prices and screens visible before you commit.

5 · Sample scenarios

6 · Capabilities

Scenarios

What advertisers actually do

Drawn from how the Brand Dashboard is being used today.

Targeting Mumbai BKC professionals between 8-10am and 6-8pm only
Running a multi-city retail campaign across Mumbai + Delhi + Bengaluru with per-city budget caps
Triggering creative variants by weather (rain → umbrella-brand creative)
Re-bidding hourly to capture unsold inventory at floor rates
Capping frequency per audience zone to avoid wasted impressions

Capabilities

How programmatic dooh buying works on DigiAds

Audience and venue-based targeting (industry, neighborhood, dayparts)

Hourly bid logic against owner-set rates

Creative rotation based on time, weather, or footfall triggers

Frequency capping per zone and per audience

Real-time spend pacing across campaigns

Verified per-play impression logs in the proof-of-play report

Common questions

Do I need an agency to run programmatic dooh buying on DigiAds?

No. Brand Dashboard is self-serve — you can plan, book, schedule, and measure a campaign yourself in a single session. Agencies use it too (for execution speed), but it's built to be operated end-to-end by the brand itself.

How is pricing handled?

Brand Dashboard is free. You pay only the per-play rate set by each screen owner, visible on every screen card before you book. No platform fee, no agency mark-up, no opaque CPM.

How do I prove the campaign ran?

Per-play log per screen: time, location, creative version. One-click PDF report. Raw CSV/JSON export. Optional third-party measurement verification on Network Pro plans.

Run programmatic dooh buying on DigiAds

Brand Dashboard is free. Browse the map, ship one campaign, see the proof-of-play report. Decide whether to scale.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.