Sample venues
Where DigiAds runs
- Multiplex chains (PVR, INOX, Miraj, 1Cinemas)
- Single-screen independent cinemas
- IMAX and premium-large-format theaters
- Drive-in cinemas
- Special-event venues (film festivals, premieres)
FOR SCREEN OWNERS
Monetize Cinemas Screens
Cinema audiences pay to sit in front of a screen — which means lobby and concession DOOH inventory delivers an unusually attentive viewer, and pre-show on-screen ads convert at rates that approach digital video.
Cinema lobbies, concession-area screens, and pre-show on-screen ads collectively serve one of the most-attentive DOOH audiences anywhere — paid viewers who have already chosen to sit and watch a screen for two hours.
Cinemas sites
Where the inventory lives
DigiAds runs on the screens you already operate across these cinemas venues.
Screen formats
What's supported
- Lobby video walls
- Concession-area menu and promotional screens
- Pre-show on-screen advertising
- Wayfinding to specific auditoriums
- Outside-marquee LED displays
Hardware fit
No CapEx required
DigiAds runs natively on LG webOS, Samsung Tizen, Android SoC, Fire TV, BrightSign, Raspberry Pi, and LED controllers from Novastar, Colorlight, Huidu, Linsn, and RGBlink — the hardware you already have.
Monetization angles
How cinemas operators earn on DigiAds
Concrete ways operators in this industry actually generate revenue from screens that are already running.
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Pre-show on-screen ad slots sold per show / per auditorium / per location
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Lobby video-wall sponsorships during peak weekend windows
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Concession-area F&B and beverage advertising at the point of purchase
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Movie-release sponsorship blocks (FMCG, OTT)
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Multi-screen, multi-location bundles for national brands
Common questions from cinemas operators
Won't audiences object to more ads?
Cinema-goers expect pre-show advertising; ratios and content quality matter.
What about programming windows that need to stay clean?
Reserved-inventory tier carves out specific shows / dayparts.
Can I sell movie sponsorships directly?
Yes; the platform supports custom direct-sold bundles.
Ready to monetize cinemas screens?
Sign up for Billboard Manager. List inventory, set rates, accept bookings — GST-compliant invoicing from day one.
For Screen Owners
Open Billboard Manager
List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.
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Open Brand Dashboard
Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.
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