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FOR SCREEN OWNERS

Monetize Fitness Screens

Fitness audiences are sharply defined — health-conscious, urban, regularly returning — and that specificity commands premiums when the audience can be evidenced. Most gym chains under-monetize their screens today because direct sales to wellness brands is operationally heavy.

5+ · Sample venues
5 · Screen formats

Gyms, studios, and fitness centers deliver a niche but valuable DOOH audience — repeat visitors, long dwell times, and a sharply-defined demographic (urban, fitness-conscious, often higher-HHI).

Where the inventory lives

DigiAds runs on the screens you already operate across these fitness venues.

Sample venues

Where DigiAds runs

  • Premium gym chains (Cult.fit, Gold's Gym, Talwalkars, Anytime Fitness)
  • Yoga and pilates studios
  • CrossFit and HIIT studios
  • Multi-sport recreation centers
  • Hotel and corporate-campus fitness centers
Screen formats

What's supported

  • Reception and lobby screens
  • Cardio-equipment integrated displays
  • Group-class instructional screens
  • Locker-room and amenity-area displays
  • Smoothie-bar / nutrition-counter menu boards
Hardware fit

No CapEx required

DigiAds runs natively on LG webOS, Samsung Tizen, Android SoC, Fire TV, BrightSign, Raspberry Pi, and LED controllers from Novastar, Colorlight, Huidu, Linsn, and RGBlink — the hardware you already have.

How fitness operators earn on DigiAds

Most gym chains under-monetize their screens today because direct sales to wellness brands is operationally heavy.

  • Wellness and supplement brand advertising on reception and cardio screens

  • D2C health-food and protein-brand campaigns

  • Fitness-app and trainer-platform partnerships

  • Premium-card and insurance ads targeted at health-conscious audiences

  • Hydration and sports-drink campaigns in high-intent venues

Common questions from fitness operators

Brand-safety with member experience?

Wellness-only category filter keeps off-fit ads out.

Sponsorship conflicts with existing brand partners?

Category exclusions per location.

Audience evidence buyers will believe?

Verified plays per location and weekly footfall reporting.