FOR BRANDS & AGENCIES

DOOH Advertising in Kolkata

Kolkata is the most cost-efficient DOOH market among India's top metros — strong audience density at lower CPMs than Mumbai, Delhi, or Bengaluru.

INR 160-700 · CPM range

15M · Metro population

6 · Top districts

Kolkata's DOOH market is dominated by a triangle: Park Street and the central business district for retail and lifestyle, Salt Lake / New Town for IT and corporates, and South Kolkata for premium residential reach. The Kolkata Metro is a heavy commuter channel and the city's tram and bus networks add long-tail outdoor inventory.

Kolkata on DigiAds: Upload Bengali and English creatives, target Park Street for evening retail or Salt Lake for daytime corporate, and pay per actual play.

Kolkata inventory

Where the audience is

The districts, audience segments, and venue types DigiAds inventory covers in Kolkata.

High-density districts

Top 6 neighborhoods

Park Street
Salt Lake
New Town
Ballygunge
Howrah
Esplanade

Audience profile

Who you're reaching

IT professionals (Salt Lake / New Town)
Premium retail shoppers (Park Street)
Daily metro commuters
Bengali-language households
Cross-border travelers (Bangladesh, Northeast India)

Notable venues

Where your creative shows

South City Mall, Jadavpur
Quest Mall, Ballygunge
City Centre Salt Lake / New Town
Kolkata Metro stations
Netaji Subhash Chandra Bose International Airport

Pricing

Kolkata CPM band

What advertisers currently pay per play across the Kolkata marketplace. The exact rate is on every screen card before you book.

INR 160–700

CPM range · per screen · per play

Common questions

How much does DOOH advertising in Kolkata cost?

The current marketplace range is INR 160-700 CPM, set per screen by the operator. Premium venues in Park Street and Salt Lake sit at the top of the range. You see every screen's exact rate before you commit — no agency mark-up, no opaque CPM.

Where in Kolkata should I buy?

Depends on what you're selling. Top districts on DigiAds in Kolkata: Park Street, Salt Lake, New Town, Ballygunge. Filter by neighborhood, venue type, and audience profile on the Brand Dashboard map.

How fast can I get a Kolkata campaign live?

Minutes, in most cases. Sign up at dashboard.digiads.in, pick screens, upload your creative, schedule by hour and day, pay via UPI / card / NEFT. Most campaigns go live within 24 hours of content approval.

Run a Kolkata campaign self-serve

Brand Dashboard. Browse the map, pick screens, upload creative, schedule by hour, pay — verified proof-of-play at the end.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.