FOR BRANDS & AGENCIES

DOOH Advertising in Mumbai

Mumbai is the deepest DOOH market in India, and also the one where rate cards and direct-deal pricing diverge the most. DigiAds lets you see what each screen actually costs per play before you commit — across malls, hotels, metro stations, hospitals, and roadside LEDs — and lets you book what you want without a media-agency call.

INR 250-1200 · CPM range

21M · Metro population

6 · Top districts

Mumbai is India's financial and entertainment capital and the country's most-developed DOOH market. The combination of high-density commuter flow, premium retail real estate (BKC, Lower Parel, Worli), and a metro network adding new digital inventory monthly makes it the place most national campaigns start.

Mumbai on DigiAds: Filter by audience (HNI shoppers in BKC vs. metro commuters in Andheri vs. families at Inorbit Vashi), see hourly footfall patterns, schedule by neighborhood, and download a verified proof-of-play report when the campaign ends.

Mumbai inventory

Where the audience is

The districts, audience segments, and venue types DigiAds inventory covers in Mumbai.

High-density districts

Top 6 neighborhoods

Bandra Kurla Complex (BKC)
Lower Parel
Andheri West
Powai
Worli
Juhu

Audience profile

Who you're reaching

Finance and consulting professionals
Bollywood / media industry workers
High-income retail shoppers
Daily Western Line / Harbour Line commuters
Domestic and international tourists

Notable venues

Where your creative shows

Phoenix Marketcity, Kurla
Inorbit Malad / Vashi
High Street Phoenix, Lower Parel
Mumbai Metro stations
Premium hotels in BKC and Worli

Pricing

Mumbai CPM band

What advertisers currently pay per play across the Mumbai marketplace. The exact rate is on every screen card before you book.

INR 250–1200

CPM range · per screen · per play

Creative considerations in Mumbai

BMC outdoor-advertising rules apply to street-facing displays; indoor and venue-controlled screens are out of scope.

Common questions

How much does DOOH advertising in Mumbai cost?

The current marketplace range is INR 250-1200 CPM, set per screen by the operator. Premium venues in Bandra Kurla Complex (BKC) and Lower Parel sit at the top of the range. You see every screen's exact rate before you commit — no agency mark-up, no opaque CPM.

Where in Mumbai should I buy?

Depends on what you're selling. Top districts on DigiAds in Mumbai: Bandra Kurla Complex (BKC), Lower Parel, Andheri West, Powai. Filter by neighborhood, venue type, and audience profile on the Brand Dashboard map.

How fast can I get a Mumbai campaign live?

Minutes, in most cases. Sign up at dashboard.digiads.in, pick screens, upload your creative, schedule by hour and day, pay via UPI / card / NEFT. Most campaigns go live within 24 hours of content approval.

Run a Mumbai campaign self-serve

Brand Dashboard. Browse the map, pick screens, upload creative, schedule by hour, pay — verified proof-of-play at the end.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.