FOR BRANDS & AGENCIES

DOOH Advertising in Pune

Pune lets you reach a young, urban, affluent audience at noticeably lower CPMs than Mumbai or Bengaluru, with strong category-fit for D2C, EdTech, and FinTech brands.

INR 150-700 · CPM range

7M · Metro population

6 · Top districts

Pune's DOOH market is built on three layered audiences: IT corridor commuters (Hinjawadi), affluent urban professionals (Koregaon Park, Kalyani Nagar), and a large student population that gives Pune one of the youngest DOOH catchments in India.

Pune on DigiAds: Schedule by neighborhood and time-of-day (Hinjawadi for the weekday IT commute, Koregaon Park for weekend lifestyle), and combine with Mumbai for a Maharashtra plan.

Pune inventory

Where the audience is

The districts, audience segments, and venue types DigiAds inventory covers in Pune.

High-density districts

Top 6 neighborhoods

Hinjawadi
Koregaon Park
Kalyani Nagar
Viman Nagar
Baner
Camp

Audience profile

Who you're reaching

IT corridor professionals
Auto-sector workers (Pune is a major manufacturing hub)
University students (Pune has 100+ colleges)
Affluent young professionals
Hotel and hospitality guests

Notable venues

Where your creative shows

Phoenix MarketCity, Viman Nagar
Amanora Mall, Hadapsar
Seasons Mall, Magarpatta
Pune Metro stations
Pune International Airport

Pricing

Pune CPM band

What advertisers currently pay per play across the Pune marketplace. The exact rate is on every screen card before you book.

INR 150–700

CPM range · per screen · per play

Common questions

How much does DOOH advertising in Pune cost?

The current marketplace range is INR 150-700 CPM, set per screen by the operator. Premium venues in Hinjawadi and Koregaon Park sit at the top of the range. You see every screen's exact rate before you commit — no agency mark-up, no opaque CPM.

Where in Pune should I buy?

Depends on what you're selling. Top districts on DigiAds in Pune: Hinjawadi, Koregaon Park, Kalyani Nagar, Viman Nagar. Filter by neighborhood, venue type, and audience profile on the Brand Dashboard map.

How fast can I get a Pune campaign live?

Minutes, in most cases. Sign up at dashboard.digiads.in, pick screens, upload your creative, schedule by hour and day, pay via UPI / card / NEFT. Most campaigns go live within 24 hours of content approval.

Run a Pune campaign self-serve

Brand Dashboard. Browse the map, pick screens, upload creative, schedule by hour, pay — verified proof-of-play at the end.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.