FOR BRANDS & AGENCIES

DOOH Advertising in Dubai

Dubai is the highest-intent DOOH market in MEA — affluent residents, GCC weekend tourists, and a year-round international visitor base make it converge on real performance for luxury, hospitality, and real estate.

AED 80-400 · CPM range

4M · Metro population

7 · Top districts

Dubai is the largest and most premium DOOH market in the MEA region. Downtown Dubai, Dubai Marina, Sheikh Zayed Road, and Business Bay host the highest-CPM digital inventory in the Middle East, with strong year-round demand from luxury, real estate, automotive, and tourism categories.

Dubai on DigiAds: Browse inventory by district (Downtown for HNI, Marina for tourists, SZR for commuters), schedule by hour, and download VAT-compliant invoices.

Dubai inventory

Where the audience is

The districts, audience segments, and venue types DigiAds inventory covers in Dubai.

High-density districts

Top 7 neighborhoods

Downtown Dubai
Dubai Marina
Sheikh Zayed Road
Business Bay
JBR
DIFC
Deira

Audience profile

Who you're reaching

Expatriate professionals (200+ nationalities)
GCC tourists
International tourists
High-net-worth individuals
Daily metro and tram commuters

Notable venues

Where your creative shows

Dubai Mall
Mall of the Emirates
Dubai Marina Mall
Dubai Metro stations
Dubai International Airport (DXB)

Pricing

Dubai CPM band

What advertisers currently pay per play across the Dubai marketplace. The exact rate is on every screen card before you book.

AED 80–400

CPM range · per screen · per play

Creative considerations in Dubai

Dubai DED, DTCM, and RTA approvals apply to outdoor displays; venue-controlled indoor screens (malls, hotels) are largely operator-discretion within content guidelines.

Common questions

How much does DOOH advertising in Dubai cost?

The current marketplace range is AED 80-400 CPM, set per screen by the operator. Premium venues in Downtown Dubai and Dubai Marina sit at the top of the range. You see every screen's exact rate before you commit — no agency mark-up, no opaque CPM.

Where in Dubai should I buy?

Depends on what you're selling. Top districts on DigiAds in Dubai: Downtown Dubai, Dubai Marina, Sheikh Zayed Road, Business Bay. Filter by neighborhood, venue type, and audience profile on the Brand Dashboard map.

How fast can I get a Dubai campaign live?

Minutes, in most cases. Sign up at dashboard.digiads.in, pick screens, upload your creative, schedule by hour and day, pay via UPI / card / NEFT. Most campaigns go live within 24 hours of content approval.

Run a Dubai campaign self-serve

Brand Dashboard. Browse the map, pick screens, upload creative, schedule by hour, pay — verified proof-of-play at the end.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.