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DOOH Advertising in Riyadh

Riyadh is the highest-growth DOOH market in MEA, driven by Vision 2030 tourism and entertainment investment plus a large domestic consumer base.

SAR 60-300 · CPM range
8M · Metro population
6 · Top districts

Riyadh is Saudi Arabia's capital and largest DOOH market, with rapidly expanding digital inventory along King Fahd Road, Olaya Street, and the new Riyadh Metro. Vision 2030 entertainment and tourism projects are creating new high-traffic surfaces.

Riyadh on DigiAds: Upload Arabic and English creatives, schedule by neighborhood, and pair with Jeddah for a Saudi national plan.

Where the audience is

The districts, audience segments, and venue types DigiAds inventory covers in Riyadh.

High-density districts

Top 6 neighborhoods

  • King Fahd Road
  • Olaya Street
  • Diplomatic Quarter (DQ)
  • KAFD
  • Al Olaya
  • Al Malqa
Audience profile

Who you're reaching

  • Saudi national families
  • Expatriate professionals
  • Government and PIF-funded sector workers
  • High-net-worth individuals
  • Daily metro commuters (newly opened)
Notable venues

Where your creative shows

  • Riyadh Park Mall
  • Kingdom Centre Mall
  • Al Nakheel Mall
  • Riyadh Metro stations
  • King Khalid International Airport

Riyadh CPM band

What advertisers currently pay per play across the Riyadh marketplace. The exact rate is on every screen card before you book.

SAR 60–300
CPM range · per screen · per play

Creative considerations in Riyadh

GAMR (General Authority for Media Regulation) content guidelines apply; Arabic-first creative recommended and often required for premium placements.

Common questions

How much does DOOH advertising in Riyadh cost?

The current marketplace range is SAR 60-300 CPM, set per screen by the operator. Premium venues in King Fahd Road and Olaya Street sit at the top of the range. You see every screen's exact rate before you commit — no agency mark-up, no opaque CPM.

Where in Riyadh should I buy?

Depends on what you're selling. Top districts on DigiAds in Riyadh: King Fahd Road, Olaya Street, Diplomatic Quarter (DQ), KAFD. Filter by neighborhood, venue type, and audience profile on the Brand Dashboard map.

How fast can I get a Riyadh campaign live?

Minutes, in most cases. Sign up at dashboard.digiads.in, pick screens, upload your creative, schedule by hour and day, pay via UPI / card / NEFT. Most campaigns go live within 24 hours of content approval.